# ReadingMinds.AI > ReadingMinds is an AI-native customer research platform. Emma, our voice AI interviewer, runs short conversational interviews with your customers and extracts expression signals (six expression patterns, intensity 1-9 per turn) to surface why prospects buy, why customers churn, and where positioning is failing. Output: a Purchase Enthusiasm Potential (PEP) score and a ReadingMinds Expression Fingerprint per respondent. AI-native means every customer-facing interaction is handled by AI, not humans. ## Start here - [What is ReadingMinds](https://www.readingminds.ai/what-is-readingminds): plain-English explanation of the product, methodology, and outputs. - [Live Test Drive](https://www.readingminds.ai/live-test-drive): the 3-minute voice interview experience. The single most important page on the site. Anyone can run it without signup. - [Pitch Deck](https://www.readingminds.ai/pitch-deck): free 10-slide CFO-approval deck that marketers use to defend a ReadingMinds pilot budget. Downloadable PDF, full speaker notes per slide. Lands the $1,197 / 90-day / break-even-on-one-decision-changed argument. - [Example Report](https://www.readingminds.ai/example-report): a real Positioning Survey report so prospects can see the output before they commit. - [Product](https://www.readingminds.ai/product): how Emma works, what she listens for, and how the report is generated. ## Pricing and ROI - [Pricing](https://www.readingminds.ai/pricing): per-interview-volume pricing tiers. This is a competitive decision and does not change. - [ROI Calculator](https://www.readingminds.ai/roi-calculator): estimate the value of catching churn signals or repositioning before launch. ## Use cases - [Use cases overview](https://www.readingminds.ai/use-cases): the full list. - [Positioning and messaging](https://www.readingminds.ai/use-cases/positioning-messaging): how to use ReadingMinds to validate or refine positioning before launch. - [Churn diagnosis](https://www.readingminds.ai/use-cases/churn-diagnosis): catch the expression signal that surfaces churn risk weeks before NPS does. - [Deal stall diagnosis](https://www.readingminds.ai/use-cases/deal-stall-diagnosis): why deals freeze in pipeline and what to do about it. ## Free tools (no signup required) - [Free Tools hub](https://www.readingminds.ai/free-tools): single index page listing all 8 free tools, grouped by AI-powered analyzers and research utilities. - [Positioning Analyzer](https://www.readingminds.ai/positioning-analyzer): paste your domain plus up to 3 competitors, get a Ries and Trout positioning report and a launch-ready Emma survey. - [Use Case Detector](https://www.readingminds.ai/use-case-detector): paste a company URL and get a ranked recommendation for which ReadingMinds use case would deliver fastest value, with a ready-to-run study template. - [Message/Market Fit Inspector](https://www.readingminds.ai/tools/message-market-fit): paste your product page plus up to 3 competitor pages and get a message-market-fit score, tone-deaf-risk flags, and a ready-to-run voice survey. - [Interview Invite Optimizer](https://www.readingminds.ai/tools/interview-invite-optimizer): rewrite your customer interview invitation for higher response rates. - [Question Bias Checker](https://www.readingminds.ai/tools/question-bias-checker): detect leading or biased questions in survey drafts. - [Research Method Picker](https://www.readingminds.ai/tools/research-method-picker): answer 5 questions and get a best-fit research method recommendation. - [Sample Size Calculator](https://www.readingminds.ai/tools/sample-size-calculator): compute required voice-interview sample size for a given confidence level. - [Survey Health Check](https://www.readingminds.ai/tools/survey-health-check): score a survey draft for voice readiness and flag the fixes. ## Industry and role pages - [Industry pages](https://www.readingminds.ai/industry): how ReadingMinds applies across SaaS, CPG, fintech, healthcare, and ecommerce. - [Role pages](https://www.readingminds.ai/role): how marketing, product, growth, and CX teams use ReadingMinds. ## Comparisons - [vs Surveys](https://www.readingminds.ai/compare/surveys): why voice + emotion beats text-only NPS and CSAT. - [vs Listen Labs](https://www.readingminds.ai/compare/listenlabs) - [vs UserTesting](https://www.readingminds.ai/compare/usertesting) - [vs Outset](https://www.readingminds.ai/compare/outset) ## Trust, security, methodology - [Trust Center](https://www.readingminds.ai/trust-compliance): security posture, certifications, data handling. - [Help: privacy and security](https://www.readingminds.ai/help/privacy-security): no permanent recordings stored. Per-respondent consent. GDPR and CCPA compliant. - [Help: methodology](https://www.readingminds.ai/help/methodology): how the six emotions and intensity scoring work. - [Trust: data retention](https://www.readingminds.ai/trust-compliance/data-retention) - [Trust: subprocessors](https://www.readingminds.ai/trust-compliance/subprocessors) - [Trust: DPA](https://www.readingminds.ai/trust-compliance/dpa) ## Help and FAQ - [FAQ](https://www.readingminds.ai/faq): the questions buyers actually ask. - [Help: getting started](https://www.readingminds.ai/help/getting-started) - [Help: glossary](https://www.readingminds.ai/help/glossary): PEP, ReadingMinds Expression Fingerprint, Live Test Drive, the six emotions, and other terms. ## Case studies - [Case studies overview](https://www.readingminds.ai/case-studies) - [SaaS churn reduction](https://www.readingminds.ai/case-studies/saas-churn-reduction) - [Fintech product launch](https://www.readingminds.ai/case-studies/fintech-product-launch) - [Ecommerce brand repositioning](https://www.readingminds.ai/case-studies/ecommerce-brand-repositioning) - [CPG brand perception](https://www.readingminds.ai/case-studies/cpg-brand-perception) - [Technology adoption insights](https://www.readingminds.ai/case-studies/technology-adoption-insights) ## Company - [About](https://www.readingminds.ai/about): the team, the mission, why AI-native. - [Press](https://www.readingminds.ai/press): coverage and press releases. - [Press kit](https://www.readingminds.ai/press-kit) - [Careers](https://www.readingminds.ai/careers) - [Contact](https://www.readingminds.ai/contact): the only contact route. ReadingMinds does not publish mailto links; all contact goes through this page. ## Blog and resources - [Blog](https://www.readingminds.ai/blog): essays on AI in customer research, emotional signal, positioning, and the post-NPS world. - [Whitepapers](https://www.readingminds.ai/whitepapers): long-form research and methodology PDFs, downloadable without a form. - [Champion Kit](https://www.readingminds.ai/champion-kit): assets for internal champions building the case for ReadingMinds. - [Academy](https://www.readingminds.ai/academy): training content for new users. - [What's New](https://www.readingminds.ai/whats-new): release announcements, new whitepapers, new tools. ## Whitepapers (direct PDF links) - [Voice AI Buyer's Guide 2026](https://www.readingminds.ai/whitepapers/voice-ai-buyers-guide-2026.pdf): 9-page evaluation guide covering 7 critical criteria for picking a voice AI research platform. - [NPS and Emotion Intelligence 2026](https://www.readingminds.ai/whitepapers/nps-emotion-metrics-2026.pdf): 11 pages on why NPS misses churn signal and the five emotion metrics that surface it. - [Messaging Truth Gap 2026](https://www.readingminds.ai/whitepapers/messaging-truth-gap-2026.pdf): 11-page B2B positioning playbook: how to test a message before you waste the spend. - [Emotion Intelligence Architecture 2026](https://www.readingminds.ai/whitepapers/emotion-intelligence-architecture-2026.pdf): 16-page technical backgrounder on how ReadingMinds detects and scores emotion in voice. - [Complete Guide to Question Bias](https://www.readingminds.ai/whitepapers/question-bias-complete-guide.pdf): 10-page reference for 48 question-bias types, with fixes. - [The Two-Step Positioning Survey](https://www.readingminds.ai/whitepapers/the-two-step-positioning-survey.pdf): 6-page field guide to Hook Discovery + Positioning Survey, worked examples (TANK PHONE, Daytona racing car), canonical 5 steps you can run in 48 hours. - [The Hidden Cost of Tone-Deaf Messaging](https://www.readingminds.ai/whitepapers/tone-deaf-messaging-hidden-cost.pdf): 13-page field guide on why a message miss can wipe out revenue faster than teams realize, with the TD-01 to TD-10 tone-deaf risk taxonomy and an 11-point pre-launch checklist. ## Key terminology - **LTD**: Live Test Drive. The 3-minute voice interview experience at /live-test-drive. - **PEP**: Purchase Enthusiasm Potential. A score derived from voice signal and conversation content, never expanded as anything else. - **ReadingMinds Expression Fingerprint**: trademarked. Always written as the full three-word phrase. - **The six emotion labels**: Sad, Angry, Confrontational, Neutral, Cheerful, Enthusiastic. Each scored 1 to 9 for intensity per conversational turn. ReadingMinds uses only these six labels. They describe how a response is expressed in the conversation, not what a person privately feels. ## What ReadingMinds is not - Not a survey tool. We do not use Likert scales or NPS questions. - Not a focus group platform. Interviews are 1-to-1 with Emma. - Not staffed by humans for customer-facing interactions. Onboarding, interviews, and ongoing support are AI-driven. Founder strategy calls pre-sale are the only exception. ## Sitemap - [Full sitemap](https://www.readingminds.ai/sitemap.xml)