See the Hidden Signals Behind
Churn, Hesitation, and Buying Intent.
Customers hide what they feel. Surveys miss it. The ReadingMinds Emotional Fingerprint™ maps emotions plus the intensity of that emotion like sadness, anger, being confrontational, or cheerfulness and enthusiasm from voice, tied to evidence your team can trust. Not old-school sentiment analysis. Not survey data. Not biometrics. A new class of customer intelligence.
Surveys tell you what customers say. The ReadingMinds Emotional Fingerprint tells you what they mean.
Why Written Surveys, NPS, and Sentiment Analysis
No Longer Work
Most customer intelligence tools capture what people are willing to write down. AI interviewers that flatten speech to text and then analyze that text have the same problem. The most important signals live deeper.
Surface
Written Surveys & NPS
What people say when they want to get it over. People are often polite and filter what they type. You frequently get the answer they think you want.
Shallow
Sentiment Analysis
Negative, neutral or positive classification of text. Better than nothing, but it flattens nuance into three buckets. A sad "fine" and an enthusiastic "fine" score the same.
Deep
ReadingMinds Emotional Fingerprint™
A unique emotional signature for every customer, built from six core emotions: sad, angry, confrontational, neutral, cheerful, and enthusiastic, each scored on a 1 to 9 intensity scale. As distinctive as a fingerprint, and designed to surface early signals before lagging metrics move.
Real example: 47 written churn exit surveys ranked pricing #1 as the reason for leaving. However, when given voice interviews, within 48 hours it showed that pricing was the primary churn driver in only 9% of interviews. The ReadingMinds Emotional Fingerprint indicated the dominant pattern was confrontational at intensity 5/9: customers had quietly disengaged long before they cancelled.
Method: each interview was analyzed for a primary driver based on time-stamped evidence. See the full report →
What a ReadingMinds Emotional Fingerprint Looks Like
A Living Emotional Profile That Evolves Over Time
Each customer interview is a fingerprint in that moment. ReadingMinds listens using six emotional categories to detect whether their enthusiasm rose. Or did their anger lessen? Are they happy with your most recent update now? And it catches those hidden signals before they decide to leave.
January 2026
First customer interview
Watch the fingerprint evolve over 3 months
Illustrative example. Real fingerprints are generated from live voice interviews and improve with repeat interactions.
We built the ReadingMinds Emotional Fingerprint to read how people feel, not to identify who they are. So do not mistake this for biometrics. No voiceprints, no facial recognition. Our Signal Engine analyzes prosody (tone, pitch, rhythm, and pace), language, and non-verbal cues. By default, we don't permanently store raw audio. Only transcripts and time-stamped signal tags, with full retention controls. See our privacy approach →
Stu Sjouwerman
CEO & Co-founder, ReadingMinds
The ReadingMinds Emotional Fingerprint Reveals What Drives Revenue
What actually makes customers buy, stay, or leave? The ReadingMinds Emotional Fingerprint answers that question for every customer stakeholder.
CMO / Head of Marketing
Catch messaging gaps and brand perception shifts before they erode pipeline. One design partner identified 3 positioning blind spots in 48 hours that two quarters of surveys missed.
Protect marketing-sourced revenue before it declines.
Head of Research / Insights
Get 10x the insight depth at a fraction of traditional research cost. Every participant gets a unique emotional profile, not an aggregate sentiment score.
Replace $15K+ focus groups with deeper, faster voice research.
CRO / Revenue Leader
Surface deal hesitation and champion disengagement weeks before they hit the forecast. CRM says the deal is healthy; voice tells you it is not.
Save at-risk deals your pipeline data can not see.
CFO / CEO
Stop relying on lagging indicators for customer health, churn risk, and market reception. Get leading signals with traceable evidence for every finding.
Decide on leading indicators, not trailing ones.
See Your Own ReadingMinds Emotional Fingerprint
Talk to Emma for 3 minutes. See how ReadingMinds maps the emotional signals beneath your words, then get a cited report in your inbox.
The signals are there right now. You're just not capturing them.