Help Center
Everything you need to get started and succeed with ReadingMinds
Up and Running in Three Steps
Create a Project
Sign in, create a Project for your research objective, and optionally upload your brand logo for white-labeling.
Set a Research Goal
Start a new Study and enter your Research Goal. Emma, our AI, generates a complete Study Guide with objectives, questions, and follow-up probes for you.
Launch & Get Insights
Test with a few respondents, then publish and share your study link. Results with sentiment scores, themes, and emotion tags appear within hours.
Browse by Topic
Getting Started
Create your first study in minutes
Methodology
How emotion detection and scoring works
Privacy & Security
Data handling, compliance, and controls
Exports & Integrations
Reports, CSV exports, and CRM feeds
Troubleshooting
Common issues and how to fix them
Glossary
Key terms and concepts explained
FAQ
43 frequently asked questions
Popular Questions
What is ReadingMinds?
An AI-native market research platform where researchers conduct AI-moderated voice interviews at scale, delivering in-depth analysis within hours.
How long is a typical interview?
Interviews are typically 5 to 15 minutes, with an average of about 10 minutes.
What is the PEP Score?
Purchase Enthusiasm Potential: a proprietary metric that measures emotional energy and buying readiness from voice signals. High PEP = high intent.
Are voice recordings stored?
No permanent voice recordings are stored. Audio is processed in real time for transcription and sentiment; only transcripts and derived signals are retained.
What is a Study Guide?
The dynamic blueprint that drives your interviews: research goal, objectives, core questions, and follow-up probes. Emma can generate one from a single Research Goal.
Can I use my own customer list?
Yes. Each Study generates a unique link you can share with any audience via email, SMS, or embed.
Key Concepts
Core ReadingMinds terminology you'll encounter across the platform
Project
A high-level research objective that organizes one or more Studies around a strategic business initiative.
Study
A self-contained research activity including an interview design, participant engagement, and real-time analysis.
Study Guide
The adaptive instruction set that powers interviews: goal, objectives, questions, and follow-up strategies. Generated by Emma or written manually.
Emma
ReadingMinds' emotionally intelligent AI interviewer. She adapts questions in real time based on tone, sentiment, and engagement.
PEP Score
Purchase Enthusiasm Potential: a composite metric measuring emotional energy and buying readiness from voice signals.
Prosody
Rhythm, intonation, and melody of speech that convey emotion beyond words. ReadingMinds uses prosody for real-time sentiment analysis.
Can't find what you need?
Submit a support request and we'll get back to you within 24 hours.
Contact SupportReady to start?
Experience ReadingMinds firsthand with a free Live Test Drive.
Start 3‑Minute Live Test Drive