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The bestselling playbook for deploying AI agents that build your marketing pipeline 24/7. By Stu Sjouwerman, founder of ReadingMinds.AI and KnowBe4. Published by Wiley.

Agent-Powered Growth by Stu Sjouwerman, USA Today and Publishers Weekly National Bestseller
  • USA Today #17 overall, #4 in Business
  • Real deployment strategies, not AI hype
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#17

USA Today Overall

#4

Business Category

By

Stu Sjouwerman

Founder, ReadingMinds.AI & KnowBe4

January 2026

Wiley · ISBN 978-1-394-40757-6

Stu Sjouwerman

“When agents can sense context, reason with memory, and act across channels, marketers stop firefighting and start compounding.”

Stu Sjouwerman, Agent-Powered Growth

What You'll Learn

Actionable deployment strategies that go beyond AI hype into real-world marketing transformation.

From Tools to Teammates

Learn how autonomous AI agents transform from passive tools into active collaborators that build pipeline while you sleep.

From Pipeline to Loop

Move beyond linear funnels to computational workflows where agents continuously optimize content, campaigns, and lead nurturing.

Strategic Governance

Deploy agents responsibly with frameworks for ethics, brand safety, human oversight, and regulatory compliance.

Measurable ROI

Industry-specific case studies across B2B SaaS, retail, and healthcare with real-world deployment strategies and measurable outcomes.

What Leaders Are Saying

“A timely roadmap, showing how AI agents can tirelessly build and scale marketing. A must-read for leaders shaping the future of business.”

Federico Menna

CEO, EIT Digital

“CMOs must completely reimagine how they operate and generate pipeline with AI agents as part of their team. Sjouwerman inspires CMOs to think bigger, faster, and smarter. This is the playbook every leader needs to win in the agentic era.”

Kraig Swensrud

Founder & CEO, Qualified

About the Author

Stu Sjouwerman is a serial entrepreneur with more than 30 years in the technology industry. Born in The Netherlands, he moved to the United States in 1979 and has since built multiple category-defining companies.

As founder and executive chairman of KnowBe4, he built the world's largest security awareness platform, serving over 70,000 organizations globally. His experience navigating successive waves of technological disruption informed the practical frameworks in Agent-Powered Growth.

Today, Stu leads ReadingMinds.AI, bringing the book's vision to life with an AI-native platform that redefines market research through emotionally intelligent voice interviews at scale.

Credentials

  • Founder & CEO, ReadingMinds.AI
  • Founder & Executive Chairman, KnowBe4 (70,000+ organizations worldwide)
  • Co-founder, Sunbelt Software (acquired 2010)
  • 30+ years building technology companies
  • Author, Cyberheist: The Biggest Financial Threat Facing American Businesses

From Book to Platform

Agent-Powered Growth laid out the vision. ReadingMinds.AI is bringing it to life: an AI-native platform where Emma, our AI interviewer, conducts emotionally intelligent voice conversations that turn customer truth into revenue signals.

The book showed you the playbook. Now see it running live.

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