Press Kit
Everything journalists, analysts, and partners need to write about ReadingMinds.AI.
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Company Overview
ReadingMinds.AI is an AI-native voice research platform that turns customer conversations into cited, decision-ready insights. The platform features Emma, an emotionally intelligent AI interviewer who conducts natural voice interviews and classifies six core emotions with real-time intensity scoring, producing the ReadingMinds Emotional Fingerprint™. Marketing, CX, and revenue teams use ReadingMinds to uncover the emotions that drive buyer behavior, then translate those signals into sharper messaging, faster pipeline, and lower churn. Reports with traceable quotes and emotional signals are delivered in hours, not weeks. A secure MCP Server (available Q2, 2026) makes customer truth queryable by AI agents across the enterprise stack.
Founded
2025
Team Size
16
Headquarters
Clearwater, FL
Website
readingminds.ai
What Makes ReadingMinds Different
Emotionally Intelligent AI
Emma doesn’t just transcribe words. She classifies six core emotions (sad, angry, confrontational, neutral, cheerful, enthusiastic) and scores each on a 1 to 9 intensity scale, in real time through voice analysis.
Traceable Insights™
Every finding links back to the exact quote and timestamp. No black-box summaries. Click any insight, see the source quote + timestamp.
3-Minute Conversations, Not 20-Minute Surveys
85%+ completion rates vs. industry-average 15%. Respondents talk naturally; Emma adapts follow-up questions on the fly.
Results in Hours, Not Weeks
Traditional research takes 6–8 weeks and costs $80,000+. ReadingMinds delivers cited, decision-ready insights the same day.
Founding Team
The same leadership team that built KnowBe4 into the world's largest security awareness platform (70,000+ organizations), now redefining market research with AI.
Stu Sjouwerman
Co-founder & CEO
Serial entrepreneur with 30+ years in technology. Founder and Executive Chairman of KnowBe4, the world’s largest security awareness platform (70,000+ organizations worldwide). Author of the USA Today #4 bestseller Agent-Powered Growth. Stu brings deep expertise in scaling SaaS companies from zero to category leadership, combining a marketer’s instinct for positioning with an operator’s discipline for execution.
LinkedIn
Marcio Castilho
Co-founder & Chief Architect
Former Chief Architect Officer at KnowBe4. Leads ReadingMinds product engineering, from real-time voice infrastructure to the AI analytics platform. Marcio architected systems serving millions of users at KnowBe4 and brings that scale-first mindset to building ReadingMinds’ emotionally intelligent interview engine.
LinkedIn
Alin Irimie
Co-founder & CTO
Former CTO of KnowBe4 with 20+ years in technology. Drives ReadingMinds product strategy, security architecture, and operational excellence. Alin’s track record includes building enterprise-grade platforms trusted by Fortune 500 companies and government agencies worldwide.
LinkedInFeatured Book
Agent-Powered Growth
Deploy AI Agents That Build Your Marketing Pipeline 24/7
Written by Stu Sjouwerman, published by Wiley (January 2026). The book provides actionable guidance for deploying autonomous marketing agents across content creation, campaign optimization, lead nurturing, and market research. It debuted at #17 on the USA Today Bestselling Book List and #4 in the business category.
Brand Guidelines
These guidelines ensure consistent representation of ReadingMinds across editorial and marketing materials.
Name & Spelling
- ✓ReadingMinds or ReadingMinds.AI (one word, capital R and M, no space)
- ✗Reading Minds, Readingminds, readingminds, Reading-Minds
- ✓Emma for the AI interviewer (no quotes needed after first mention)
- ✓Parent company: Resonate AI Labs, LLC
Brand Colors
ReadingMinds Orange
#f49314
Primary logo color
ReadingMinds Blue
#4a5f7c
Secondary logo color
Brand Orange
#ff8517
Website primary brand
Brand Orange Dark
#e6760f
Hover states, dark variant
Gray 800
#1f2937
Headlines, body text
Gray 50
#f9fafb
Backgrounds
Typography
- Primary typeface: Inter (Google Fonts)
- Headings: Semibold weight (600)
- Body: Regular weight (400), gray-600 on white
Logo Usage
- Maintain clear space equal to the height of the “R” around all sides of the logo.
- Do not stretch, rotate, recolor, or add effects to the logo.
- Minimum display width: 120px on screen, 1 inch in print.
- Available formats: SVG, PNG, EPS. Contact us for EPS/vector files.
Download Assets
Logos
Full Wordmark (SVG)
Vector format, scalable to any size
Logo Mark (SVG)
Square icon, vector format
Logo PNG (512 × 512)
High resolution, transparent background
Logo PNG (192 × 192)
Medium resolution, transparent background
Logo PNG (180 × 180)
Apple touch icon size, transparent background
Logo Inventory Sheet
JPG overview of all logo variants and sizes
Founder Headshots
Stu Sjouwerman
JPG, high resolution headshot
Marcio Castilho
JPG, high resolution headshot
Alin Irimie
JPG, high resolution headshot
Need EPS or additional logo formats? Contact us for the full logo package including EPS vector files and color variants.
Boilerplate (for editorial use)
“ReadingMinds.AI is an AI-native voice research platform that replaces surveys with emotionally intelligent AI interviews. Its AI interviewer, Emma, conducts natural voice conversations that classify six core emotions (sad, angry, confrontational, neutral, cheerful, enthusiastic) with 1 to 9 intensity scoring in real time, producing the ReadingMinds Emotional Fingerprint™. Founded in 2025 by the team that built KnowBe4 (70,000+ organizations worldwide), ReadingMinds delivers cited, decision-ready insights in hours instead of weeks. Every finding links to the exact customer quote and timestamp via Traceable Insights™, eliminating black-box research. The platform includes a secure MCP Server (available Q2, 2026) that makes customer truth queryable by AI agents in Salesforce, CRM, and RevOps workflows. ReadingMinds is pursuing SOC 2 Type II and GDPR certification via Vanta, with no permanent recordings stored. Learn more at readingminds.ai.”
Media Contact
Press Inquiries
For interview requests, commentary, or additional assets, reach out and we will respond within one business day.
Contact UsWant to experience ReadingMinds firsthand?
Take our 3-minute Live Test Drive and talk to Emma yourself.