Design Voice Interviews
That Drive Revenue Decisions
Most customer research produces interesting reports that sit in a folder. This course teaches you to design voice interviews that produce evidence your team can act on: positioning changes, churn interventions, and pipeline signals backed by real emotional data.
Start Lesson 1Who This Is For
Built for Marketing Leaders Who Need Evidence, Not Opinions
CMOs and Heads of Growth
You need customer insights that translate directly into positioning, messaging, and pipeline decisions. Not another dashboard of sentiment scores.
Product Marketing and CX
You run customer research regularly but struggle to turn interview data into board-ready evidence that changes strategy.
RevOps and CRO Teams
You want to add emotional signals to your pipeline model. Voice interviews are the source. This course shows you how to design them correctly from the start.
What You Will Walk Away With
Four Skills That Change How You Run Customer Research
Turn Goals into Decision Questions
Convert a vague research brief into 5 to 10 precise questions that map directly to business objectives. No more "interesting but useless" findings.
So your research drives positioning changes, not boardroom debates.
Write Questions That Work on First Listen
Apply the Voice Question Blueprint so participants give you real stories, not one-word answers or confused silence.
So every interview produces quotable, boardroom-ready evidence.
Eliminate Bias Before It Enters the Data
Spot leading language, fix question order, and frame sensitive topics so your results reflect customer truth instead of your assumptions.
So leadership trusts the data enough to act on it immediately.
QA and Launch with Confidence
Use a 10-point checklist to cut weak questions, test internally, and ship a study that produces clean, actionable evidence on the first run.
So you get cited insights on the first run, not a redo.
The Learning Path
Four Lessons. One Clear Sequence.
Each lesson builds on the previous one. Start with Lesson 1 and work through in order for the best results. We strongly recommend having a quick look at the first section of the Glossary below, because there may be a few terms you are not familiar with.
Put It Into Practice
Experience a Voice Interview Yourself
The best way to understand voice interview design is to be the participant. Try a live interview in 3 minutes and see the emotional signals it captures.
Reading about voice interviews is one thing. Hearing it yourself changes everything.