We believe the best insights
come from real conversations
ReadingMinds was founded on a simple idea: old-school surveys and Net Promoter Scores are broken. People don't type how they feel. They speak it.
Our Mission
We're on a mission to help companies hear what their customers really think, what they really feel…not just what they type in a text box.
Traditional surveys capture words. ReadingMinds captures meaning: the sadness before an answer, the enthusiasm in someone's voice, the anger that text can never convey. We call this the ReadingMinds Emotional Fingerprint™.
Our Story
ReadingMinds started when our founders, veterans of market research and AI, realized that the industry was stuck in the past. Companies were spending millions on surveys that customers hated filling out, producing data that executives didn't trust.
Meanwhile, the same people who gave one-word survey answers would happily spend 10 minutes telling a friend exactly what they thought about a product. The insight was there; it just wasn't being captured.
We built Emma, our friendly AI interviewer, to have those conversations at scale. She listens like a researcher, probes like a journalist, and analyzes like a data scientist. The result? Richer insights, faster turnaround, and customers who actually enjoy participating.
Today, marketing teams, product managers, and CX leaders use ReadingMinds to make decisions with confidence, backed by the authentic voice of their customers.
“Neither surveys nor agencies gave us the truth. So we built ReadingMinds: voice-native AI interviews that detect what words hide, fully traceable, and delivered in hours, not weeks.”
What We Stand For
Authenticity Over Volume
One genuine conversation is worth a thousand checkbox responses. We optimize for depth, not just data points.
Transparency Always
Our Traceable Insights™ mean you never have to wonder where a finding came from. Click any insight to see the exact quote + timestamp.
Human + AI Together
Emma handles the conversations. Your team makes the decisions. AI is the headlights. Humans are in the drivers' seat.
Ethical by Design
Bias audits, anti-bot verification, and privacy-first architecture. We take responsible AI seriously.
“With Emma, completion rates jumped to over 90 percent. One participant told us it was the best feedback experience they had ever had.”
Cindy Zhou
Chief Marketing Officer, KnowBe4
The Founding Team
The same leadership team that built KnowBe4 into the world's largest security awareness platform, now redefining market research with AI.
Stu Sjouwerman
Co-founder & CEO
Serial entrepreneur with 30+ years in tech. Founder & Executive Chairman of KnowBe4 (70,000+ organizations worldwide). Author of the USA Today bestseller Agent-Powered Growth.
LinkedIn
Marcio Castilho
Co-founder & Chief Architect
Former Chief Architect Officer at KnowBe4. Leads ReadingMinds product engineering, from real-time voice infrastructure to the AI analytics platform.
LinkedIn
Alin Irimie
Co-founder & CTO
Former CTO of KnowBe4 with 20+ years in technology. Drives ReadingMinds product strategy, security architecture, and operational excellence.
LinkedInWebcasts & Appearances
Watch the team discuss AI-native research, emotional intelligence, and autonomous sales platforms.
How AI-Native Research is Changing Business Decisions
January 2026 · 58 min
The First AI Sales Platform That Runs Itself
October 2025
The Secret Language of AI
March 2026
$846K
at-risk revenue found in one 48-hour study
90%+
interview completion rate
48hrs
from launch to cited insights
Ready to hear what you've been missing?
Experience the future of customer research yourself. Do your 3-minute Live Test Drive right now.
Your customers are talking to your competitors' AI right now. Make sure you're listening first.