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The exact 10-slide deck a Head of Marketing can present to a CFO to approve a 3-month, $399/mo voice interview pilot. Speaker notes included.
$1,197 to plug three revenue leaks we can't even measure right now.
Hi, I need 5 minutes. I'm asking for approval on a three-month, twelve-hundred-dollar pilot. Not a platform rollout, not a headcount increase. A pilot. In five minutes I'll show you what it costs us to keep guessing, how this might close three specific revenue leaks, and what I expect to bring back to you in ninety days. If the numbers don't hold up, we walk away at a known, small cost.
We are making revenue decisions without knowing what the customer actually feels.
Campaigns ship. Conversion is lower than forecast. We find out after the media is spent.
Qualified opportunities go quiet. The CRM records "no response." No one knows why.
NPS reads green. Usage looks fine. Renewal lands and the account is gone.
We're losing revenue in three places, and they look unrelated but they all have the same root cause. One: we ship messaging that doesn't land, and we find out only after we've burned media spend. Two: deals stall in the pipeline and no one can tell us why, so forecast slips. Three: customers churn, and our NPS scores were green the whole time. Three leaks. One root cause. We are making decisions without knowing what the customer actually feels.
You don't need to trust any of these numbers exactly. We can safely assume the losses are significant, and that we have no good instrument to measure it.
“Customer churn costs U.S. businesses approximately $1.6 trillion annually.”
Accenture
“A 5% improvement in customer retention can increase profits by 25% to 95%.”
Bain & Company
Let me put numbers on the three leaks for our business. On messaging, industry benchmarks say roughly a third of paid media gets wasted on copy that doesn't resonate. On stalled deals, the average B2B pipeline carries twenty to thirty percent of qualified opportunities in an unexplained stall state. On churn, gross revenue retention below ninety percent compounds against us every quarter. You don't need to trust these numbers exactly. You need to believe the loss is non-trivial, and that we currently have no good instrument to measure it.
Every tool we've tried returns the answer after the decision has already been made.
Answer arrives after the campaign is launched and the quarter is mostly spent.
People tell you what they think they should say. Emotion and intent never surface.
Reads customers who already bought. Not the prospect who is deciding right now.
Here's why we haven't fixed it already. The research tools we've tried all move at the wrong speed for how we operate. Traditional agency research takes six weeks and costs thirty to fifty thousand dollars per study. Survey tools return data we can't trust because people tell you what they think they should say, not what they feel. Review mining looks backward at customers who already bought. None of these give us the cited voice of a real prospect inside of a decision cycle.
Spoken interview, not typewritten. Emotion and intent detected in real time, not “keyword sentiment.”
Every insight is cited. Back to the exact customer quote and timestamp.
Inside the sprint. Launch Monday. Send link Tuesday. Emma runs interviews Wed and Thu. Friday you have the results.
Live voice signal detection
Emma detects emotions + intensity score real-time, not after your customer's answer is flattened to text.
ReadingMinds is an AI voice interview platform. Emma, the AI interviewer, runs short voice conversations with our prospects and customers. It detects emotion and intent in real time, not sentiment keywords but the actual shift in the voice. It returns cited insights in forty-eight hours. I want to emphasize the speed, because speed is the unlock. Forty-eight hours is inside a sprint. Six weeks is outside the decision.
Select the biggest leak. Messaging test, stall diagnostic, or churn signal. Pre-built templates, or write your own.
Prospects or customers click. No scheduler, no interviewer to hire, no permanent recordings stored.
Voice conversation with adaptive follow-ups. Emotion type and intensity captured every turn.
Themes, quotes, Purchase Enthusiasm Potential scores, and ReadingMinds Emotional Fingerprint™ per respondent.
Four steps end to end, inside one business week. Monday we define the study. Tuesday we share the interview link with our prospects or customers. Wednesday and Thursday Emma runs the voice interviews. Friday a cited report with emotional-fingerprint scoring per conversation is on your desk. There's nothing to install and no interviewer to schedule. That's the operational shape of this.
“47 voice interviews, 48 hours,
the real root causes of churn.
Previous exit surveys caught none of them.”
Here is a real customer example. A B2B SaaS company ran forty-seven voice interviews with churned accounts. Forty-eight hours later they had the root cause. Exit surveys had told them it was pricing. Voice interviews showed them it was time-to-value. Eight hundred forty-six thousand in ARR was on the table. Once they knew the real reason, the save motion changed, and it worked. This is exactly the kind of signal we are flying without today.
If attribution at day 90 isn't clear, we don't expand. The downside is capped at $1,197 and is known.
The pilot is three-hundred-ninety-nine a month, three months, eleven-hundred-ninety-seven in total. Two hundred voice interviews a month. To break even, this pilot needs to find us roughly three thousand dollars of value across three problems we're already losing money on. It will find orders of magnitude more than that, or we'll know within ninety days that it doesn't. Either answer is worth having for twelve hundred dollars.
What I need from you: a yes on eleven-hundred-ninety-seven dollars for ninety days, and a half-hour review at day ninety where I bring you the studies we ran, the decisions we changed, and the revenue we can attribute. If the attribution isn't clear, we don't expand. No awkward conversation, no sunk cost.
No procurement cycle. No implementation project. I launch the first study the afternoon this gets approved, and brief you by end of week.
Next step is a three-minute live demo of the product, which I can send you a link to right after this. If you want to skip that and approve the pilot directly, I can have our first study live inside fifteen minutes of your yes. Thank you.