Announcing the ReadingMinds Academy: Mastering Voice-First Customer Interviews

Today, we're launching the ReadingMinds Academy, the first beginning of a program designed to help teams create high-impact, open-ended voice interviews inside the ReadingMinds platform.

This is not a research methods course. It's a hands-on playbook for people who want sharper positioning, clearer messaging, and higher conversion, using real customer conversations. To start with, the ReadingMinds platform asks you for the research goal of your study. It then proposes both the objectives and questions, based on industry best practices. (See the glossary for those.)

If you want to edit these initial objectives and questions, the first Academy lessons will help you understand industry best practices so that you can get the best possible results with your studies!

In just four short lessons (each under 15 minutes), you'll learn how to:

1. Turn business goals into powerful interview questions

Most studies fail because teams ask "interesting" questions instead of decision questions. We'll show you how to map goals → objectives → tight question sets that produce actionable insights.

2. Write voice-first questions that people can answer naturally

Voice interviews are different from web surveys. We teach you how to design one-question-per-turn prompts, use time anchors like "the last time," and add simple guardrails that drive clear, story-based answers.

3. Remove bias and improve sequencing

Small wording changes can dramatically shift responses. You'll learn how to eliminate leading language, avoid double-barreled questions, and sequence broad-to-specific so you capture authentic customer language.