Getting Started

Sign up at readingminds.ai. You'll be guided through initial setup including company name and team invitations. No credit card required for the free tier (10 interviews per month).

Projects organize your research. Name your project and optionally upload your brand logo for white-labeling. Think of a Project as a campaign or research mission.

Go to Studies and click New Study. Each Study is a self-contained research activity with its own interview design, participant engagement, and analysis.

Enter your Research Goal and Emma, our AI, generates a complete Study Guide for you: objectives, core questions, and follow-up probes. No need to write questions from scratch.

Review and edit the Study Details, objectives, and questions. You can change, add, or delete questions, adjust objectives, and set how many follow-up probes Emma asks per question (up to 3). When you're happy, click Publish.

Always recommended before a full launch. Use the Synthetic Distribution option to generate test answers, or run a quick test with 3 to 5 real respondents. Review transcripts and emotion tags, then tweak if needed.

Share the unique study link with your audience via email, SMS, or embed it on your site. Emma handles interviews 24/7, and results start appearing within minutes of each completed interview.

As interviews complete, your dashboard updates in real time with themes, sentiment scores, PEP scores, and emotion tags. The AI auto-generates reports with key takeaways and recommendations.

Download CSV exports with full transcripts and AI-generated categories. Share auto-generated reports with stakeholders. Invite team members to collaborate at no extra cost.