Feature Prioritization Study
Let customers tell you what matters most, in their own words, with emotional weight. Move beyond feature-request lists and understand which capabilities drive real enthusiasm.
Research Goal
Rank feature priorities by emotional intensity and impact on workflow, not just request volume.
Objectives
- 1.Identify the 3–5 capabilities customers feel most strongly about
- 2.Distinguish between 'nice to have' and 'need to have' through emotional signals
- 3.Surface capabilities customers did not know they needed until prompted
Interview Questions
Voice-first questions following the Voice Question Blueprint: time anchor, one clear ask, neutral guardrail.
Think about a task you do every week in our product. What is the one improvement that would save you the most time or frustration?
Maps to: Identify the 3–5 capabilities customers feel most strongly about
If you could add one feature that does not exist today, what would it do? Describe the outcome you want, not the feature itself.
Follow-up probe:
How often would you use that?
Maps to: Identify the 3–5 capabilities customers feel most strongly about
I am going to mention a few things we are considering. For each one, tell me whether it sounds essential, nice to have, or not important. [List 3—4 concepts.] Let us start with the first one.
Maps to: Distinguish between 'nice to have' and 'need to have' through emotional signals
Is there something our product does today that you use in a way we probably did not intend? Tell me about that.
Maps to: Surface capabilities customers did not know they needed until prompted
If we could only build one thing in the next quarter, what would make the biggest difference for your team?
Maps to: Identify the 3–5 capabilities customers feel most strongly about
What to Look For in the Results
Vocal energy difference between 'nice to have' and 'need to have' responses
Features described in terms of outcomes vs. features described as checkboxes
Unexpected uses of the product that indicate unmet needs
Convergence: when many users independently describe the same need, it is high priority
Ready to Run This Study?
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