Value Proposition Test
Test your core value proposition with target buyers. Understand whether it communicates the right benefit, to the right audience, in the right language.
Research Goal
Validate that your value proposition is understood, believed, and compelling to target buyers.
Objectives
- 1.Measure whether the value prop is understood without additional explanation
- 2.Assess credibility: do participants believe the claim?
- 3.Identify which part of the value prop resonates most and which falls flat
Interview Questions
Voice-first questions following the Voice Question Blueprint: time anchor, one clear ask, neutral guardrail.
I am going to share our core message. After hearing it, tell me what you think we do and who it is for. [Read value prop.] Go ahead.
Maps to: Measure whether the value prop is understood without additional explanation
Does that claim feel believable to you? What makes you trust it, or what makes you skeptical?
Maps to: Assess credibility: do participants believe the claim?
Which part of what you heard was most interesting or relevant to you? Start with that one thing.
Maps to: Identify which part of the value prop resonates most and which falls flat
Was there any part that felt unclear, exaggerated, or like marketing fluff?
Maps to: Assess credibility: do participants believe the claim?
If you were searching for something like this, what words would you type into Google?
Maps to: Measure whether the value prop is understood without additional explanation
What to Look For in the Results
Whether participants accurately paraphrase your intended message (comprehension test)
Skepticism signals: 'I mean, everyone says that' or 'sounds too good'
The Google search question reveals how customers frame the problem in their own words
Which specific phrases land and which get glossed over or questioned
Ready to Run This Study?
Experience a voice interview yourself first. Talk to Emma for 3 minutes and see how it feels.
Start 3‑Minute Live Test Drive