New Whitepaper: The Messaging Truth Gap

We just published our third whitepaper: "The Messaging Truth Gap: How to Test B2B Positioning Before You Waste Your Budget."

What It Covers

Most messaging fails because the team used language they thought would capture the prospect, not the exact language the prospect uses to describe their challenges. This whitepaper covers seven critical considerations for closing that gap:

1. Research-grade messaging interviewing: Why "which headline do you like best?" is the wrong question.
2. Emotional signal capture: The difference between polite agreement and real conviction.
3. Customer language over company language: Surface the exact phrases buyers naturally use.
4. Outcome framing over feature framing: Connect specificity to business movement.
5. Segment and buying-context splits: Why one "winning" line rarely works for everyone.
6. Traceable evidence and decision-ready output: End debate with cited customer quotes.
7. Speed, human data quality, and privacy: From draft to decision in 48 hours.

What You Get

A 13-point messaging validation checklist covering study setup, analysis, and shipping. Plus a reaction pattern table that maps buyer responses to specific next actions.

Get It Now

Download the full PDF from our [Whitepapers page](/whitepapers).