New Whitepaper: Your Churn Is Rising. But NPS Is 72.

We just published our second whitepaper: "Your Churn Is Rising. But NPS Is 72. Five Emotion Metrics Explain Why."

What It Covers

NPS gives you a number. It does not tell you why customers leave, stall, or expand. This whitepaper introduces five expression-based metrics that surface churn risk before it shows up in your renewal data:

1. Enthusiasm Decay Rate: The leading indicator that expansion momentum is fading.
2. Sadness Onset Frequency: Resignation signals that appear months before a churn event.
3. Confrontation Intensity Trend: Whether frustration is escalating or stabilizing.
4. Neutral Flatline Duration: Disengagement hiding inside "satisfied" scores.
5. Cheerfulness-to-Action Gap: Customers who say nice things but do not renew.

Each metric includes before-and-after spidergrams showing how signals shift over a three-month period.

Why It Matters

Traditional NPS captures what customers say. The ReadingMinds Expression Fingerprint captures how they actually express it. This whitepaper bridges the gap between the two with a practical framework any revenue team can apply.

Get It Now

Download the full PDF from our Whitepapers page.