PEP Score Launch

We're introducing a new metric to the ReadingMinds platform: the Purchase Enthusiasm Potential (PEP) score. PEP measures the emotional energy and buying readiness expressed in a respondent's voice during interviews.

What PEP Measures

PEP is a composite score from 0 to 100 that combines multiple vocal and linguistic signals:

• Vocal energy: Pitch variation, speaking pace, and volume dynamics that indicate engagement and excitement
• Positive emotion density: How frequently enthusiasm, cheerfulness, and eagerness appear in the conversation
• Intent language: Words and phrases that signal readiness to act ("I would definitely," "When can I," "I need this")
• Objection weight: Negative signals like sadness, price sensitivity, or expressed doubt that reduce the score

How to Read PEP Scores

• 80–100 (High PEP): Strong buying intent. Respondent shows genuine enthusiasm and readiness to purchase or adopt.
• 60–79 (Moderate PEP): Interested but not fully committed. May need additional information or reassurance.
• 40–59 (Low-Moderate PEP): Lukewarm. Interest exists but significant sadness or unresolved concerns are present.
• 0–39 (Low PEP): Minimal buying intent. Respondent shows disinterest, strong objections, or negative sentiment.

Where PEP Appears

Interview Detail View Each completed interview shows an individual PEP score alongside the emotion tags and sentiment data you already use.

Study Dashboard The study overview now includes an aggregate PEP distribution chart, showing how your respondent pool breaks down across PEP ranges.

CSV Exports PEP scores are included in all CSV exports as a dedicated column.

Use Cases

Product-Market Fit Testing High aggregate PEP across your target segment suggests strong product-market fit. Low PEP signals a need to iterate on positioning or features.

Pricing Research Compare PEP scores across different price points to find the sweet spot where enthusiasm remains high.

Message Testing Test marketing messages and measure which ones generate the highest PEP among target audiences.

Sales Enablement Use PEP to identify which customer pain points generate the most emotional energy, then build sales narratives around those themes.