New Free Pitch Deck: Get CFO Approval in 5 Minutes
We shipped a new free resource: the ReadingMinds Pitch Deck. Ten slides, built for Heads of Marketing and RevOps who need to defend a voice-of-customer research budget to Finance.
What It Covers
- The 5-minute ask. One ask, one number, one timeline. $1,197 over 90 days to close three revenue leaks we currently have no good instrument to measure.
- Three leaks, one root cause. Messaging that doesn't land. Deals that stalled in the pipeline. Customers who churn silently. All three come from the same gap: no instrument for what the customer actually feels.
- The cost of guessing. Benchmarks Finance can plausibility-check: ~30% of media spent on copy that doesn't resonate, 20 to 30% of pipeline in unexplained stall, sub-90% gross revenue retention compounding quarterly.
- Why research moves at the wrong speed. Agency studies (6 weeks, $30 to 50K), survey tools, and review mining all miss the decision window.
- What changes. Emma runs short voice interviews. Cited insights in 48 hours. Every insight traced to the exact quote.
- How it works. Monday define, Tuesday share the link, Wednesday and Thursday Emma runs interviews, Friday you have the cited report.
- Proof. The FlowSnap case: 47 voice interviews, 48 hours, $846K ARR at risk surfaced. Exit surveys caught none of it.
- The pilot math. $1,197 total. 600 interviews over 90 days. $2 per interview vs. $200 to $400 agency comparable. Break-even: one decision changed.
- The ask. $1,197. 30 minutes on day 90. Clear ROI or we stop.
- Next step. Three exits for Finance: approve today, experience a 3-minute interview first, or request a follow-up memo.
What Makes It Different
Full speaker notes per slide. Click the "Speaker notes" dropdown under any slide and you get the exact language to use when presenting, in the voice of a Head of Marketing talking to a CFO. Most pitch deck templates skip this.
Every number is bounded and cited. No "significant savings." Actual dollars, actual benchmarks, actual customer outcomes with sources.
Break-even is one sentence. "If attribution isn't clear by day 90, we don't expand. The downside is capped at $1,197 and is known." That sentence is the approval.
Where to Find It
View the deck at readingminds.ai/pitch-deck or download the PDF directly. No form required. The full back-story and presentation coaching are on the blog.