Quarterly Relationship Health Check
A structured voice check-in to run every quarter across your customer base. Replaces or supplements written surveys with richer emotional data.
Research Goal
Track relationship health trends over time and catch emerging issues before they escalate.
Objectives
- 1.Establish a baseline emotional health score for each account
- 2.Detect shifts in sentiment compared to the previous quarter
- 3.Identify emerging themes across the customer base
Interview Questions
Voice-first questions following the Voice Question Blueprint: time anchor, one clear ask, neutral guardrail.
Thinking about the past three months, how would you describe your overall experience with us? A few sentences is fine.
Maps to: Establish a baseline emotional health score for each account
Compared to three months ago, would you say things have gotten better, stayed the same, or gotten worse? What is driving that?
Maps to: Detect shifts in sentiment compared to the previous quarter
What is the most valuable thing our product has done for your team this quarter? One example is plenty.
Maps to: Establish a baseline emotional health score for each account
Is there anything that has been building up that you have not told us about? Big or small.
Follow-up probe:
Tell me more about that.
Maps to: Identify emerging themes across the customer base
If you could send our product team one message, what would it be?
Maps to: Identify emerging themes across the customer base
What to Look For in the Results
Quarter-over-quarter changes in vocal energy and engagement
Accounts where sentiment has shifted without a visible trigger
Emerging themes that were not present last quarter
The 'building up' question often surfaces issues no other question catches
Ready to Run This Study?
Experience a voice interview yourself first. Talk to Emma for 3 minutes and see how it feels.
Start 3‑Minute Live Test Drive