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Run voice check-ins with accounts approaching renewal to gauge real sentiment and surface risks before the renewal conversation starts.
Assess renewal likelihood across the book of business and identify accounts that need intervention.
Voice-first questions following the Voice Question Blueprint: time anchor, one clear ask, neutral guardrail.
Think about the past quarter. What has been the most useful thing about the product for your team? Give me one specific example.
Maps to: Gauge emotional engagement level for each account approaching renewal
Is there anything that has been frustrating or disappointing in the past few months? If nothing comes to mind, that is fine too.
Maps to: Surface unresolved issues that could block renewal
When you think about renewing, what is the main factor in that decision? Start with the biggest one.
Follow-up probe:
Is there anything that could change your mind?
Maps to: Gauge emotional engagement level for each account approaching renewal
If you had a bigger budget, would you want more from us, or would you keep things as they are? What would you add?
Maps to: Identify expansion opportunities among genuinely enthusiastic accounts
How would you describe the value you are getting relative to what you are paying? A rough impression is fine.
Maps to: Surface unresolved issues that could block renewal
Hesitation or flat energy when discussing renewal decision
Quick, enthusiastic responses about value (expansion signal)
Unresolved support or product issues that have not been escalated
Price sensitivity language vs. value questioning (different interventions needed)
Experience a voice interview yourself first. Talk to Emma for 3 minutes and see how it feels.
Start 3‑Minute Live Test Drive